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5 Steps To A Well Structured Blog Post

Published on: Friday, 17 February 2017 ✦ Updated on: 2019-05-17T18:30:31Z

how to write well structured blog posts

Writing blog posts can seem to be a daunting task, especially If you're a new blogger. I've been blogging for almost nine months now, but even before I began writing a single blog post, I was already reading popular blogs such as Problogger, Quicksprout and Social Media Examiner to my advantage.

My decision to start a blog was very well informed. For you, that may or may not be the case. Maybe you've just recently stumbled upon this whole 'blogging as a career' thing, or maybe you just want to try it out in your free time.

Your reason for wanting to start your own blog can be anything. But I'm making an assumption here, for the focus of this post, I'm going to assume:

  • You want to start a blog or already have a blog.
  • You are ready to write your first blog post or are looking to improve the overall quality of your blog post.
  • You want to start in the right direction and set up your blog for success. 
  • You wish to be able to earn part-time/full-time with your blog or get into professional blogging, that is, make blogging your career. 

For any of the mentioned (above) points, you'll need to be able to write well, you will have to write in a way that you are able to convince your readers about your knowledge of the subject in question so that they can trust your views and opinions. 

And for this, you need to be able to write high-quality blog posts, and while a lot of things together make a high-quality blog post there is this one characteristic that is a must, all high-quality blog posts are well structured and have a good flow to them.

5 steps to writing a well structured blog post

How to write well-structured blog posts

English needn't be your first language for you to be able to write well-structured blog posts, and these rules will apply to any blog posts, no matter the niche of your blog or the language you publish your blog in. 

By following this thought process of brainstorming your blog post, you will be able to write well-structured posts everytime you sit down to work on your blog!

1. The "What" of writing a blog post

This is where you think about the topic of your blog post, the main idea or theme that you are going to write about. 

For example, the theme of this blog post when it was still in its draft stages was: to tell my readers an easy way to write blog posts with a natural 'flow' that seem professional and well-structured.

So whenever you sit down to start a fresh blog post, grab a pen and paper, your open your word document or whatever you are comfortable using and just write a heading saying, "WHAT" and under that heading write down exactly what you think your post is going to be.

2. "Who" is interested in this blog post?

The next heading you'll want to put after completing the 'What' section of your brainstorming is the "WHO." You're going to write:
  • What kind of people will be interested in reading this kind of post? 
  • And are they your target audience?
  • How much knowledge do they already have about this subject (the theme of your post)?

For example, when I was writing this blog post, this is what my "Who" section looked like:

  • What kind of people will be interested in reading this kind of post? Answer: New Bloggers that want to write well-structured blog posts. 
  • And are they your target audience? Answer: Yes they are.
  • How much knowledge do they already have about this subject (the theme of your post)? Answer: They are fairly new to blogging and are not very knowledgeable when it comes to writing with a flow. They often feel that their blog posts lack a proper structure. They might feel that their blog posts may be confusing their reader instead of giving them a clear picture.

3. "How" will your post look like?

There are mainly six types of posts:
  • List
  • How-To or a Tutorial
  • Informational
  • Question and Answer
  • Review or Opinion
  • Video 
All you have to do in this section is to decide what your post will look like when it's ready. Will it be a list, a how-to or something else, and doesn't matter if your blog post fits into two categories at once. The idea here is for your to figure out how you're going to write this post.

For example, this blog post is mainly a list, and it's an exercise that you (my reader) are supposed to do before writing your blog post, so it is a tutorial as well.

4. "Why" do you need to write this blog post?

In this section you're going to write all the reasons you can think of, describing "why" you believe that this post will help your reader. What exactly are they getting help with? And why is it so important?

Here's what my section looked like:

  • By reading this post, my readers will have a 5 step formula for writing posts that are to the point and don't bore their readers.
  • My readers will be able to write blog posts that will be loved by their readers.
  • They will be able to write relevant blog posts that suit their niche and target audience.
  • They will be able to write well-structured posts no matter what they're niche is!

5. "When" is this blog post going live?

This one is quite simple, all well-written and well-structured posts take time, don't rush yourself into writing blog posts. Quality control is a must. Take your time, research and write each and every blog post. 

An important factor here is that your blog post should not be lacking and after you're done with it, you should feel satisfied. If you don't then it's probably not at its 100% yet. So keep making changes until you're happy with it. 

I know a lot of us, are solopreneurs (the only person behind our blog) we are the admin, the tech support, the content writer, marketer, everything. And a lot of us are also working full-time, or busy with our families, studying, etc. So it's important to work with a schedule that's flexible to us.

P.S. I hope this helps you write your blog posts in a more well-organised manner. If you've got any question or suggestion, please feel free to let me know in the comments section below. I'll be happy to help! 


  1. You have such a lovely blog! Love it :)

    You have some great tips here, thanks for sharing!


    1. Thank you so much Janett! I really appreciate you taking out some time leaving feedback :)

  2. Wonderful post and very useful advice. Thanks for sharing!