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Ten ways to organically build traffic to your blog

Published on: Thursday, 6 July 2017 ✦ Updated on: 2019-06-07T15:40:25Z

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As a blogger, low pageviews, and traffic can put you in a grumpy mood all day. It can make you feel depressed, leave you sulking and affect your overall happiness.

In fact, in 2012, a report stated that 81% bloggers in the U.S. never make more than $100 from their blogs. I'm sure that number has changed now since the blogging industry is flourishing day in and day out.

It's getting harder to get your blog noticed, in 2016 around 6.7 million people blog on blogging sites and around 12 million blogs via social networks. But the ten techniques I'm going to tell you about will help yu get noticed, and drastically increase your blog traffic.

These techniques are tried and tested, and if you follow them with honesty and determination you will see results. These techniques will really help you build your blog traffic, increase it and retain it.

ten ways to build traffic to your blog

How much blog traffic equals to a profitable blog?

That is a very hard question to answer. It depends on how targeted your audience is, what kind of a niche you're in, or if you even have a niche, how you're monetising your blog etc.

But the simple truth is the more readers you have, the better your chances of succeeding in making money from your blog are. 

For example, a blog that gets 50,000 pageviews a month will make more profits than a blog with 5,000 pageviews a month. 

How fast will you be able to build your blogs' traffic with these techniques?

That question never has a fixed answer. Depending on how many of these techniques (that I'm going to tell you) you follow, how closely you follow them, and how much effort and time you are willing to put in your blog, you could build a profitable blog in a couple of months, a year or years. 

But the bottom line is — these techniques work.

How do blogs get traffic?

There are a lot of ways one can get traffic to their blog including paid search etc. but I'm going to be focusing mainly on building organic traffic to a blog. Most blogs get organic traffic from the following ways:

  • Search Engines
  • Social Media
  • Referral (when someone refers others to your blog)
  • Direct (when someone directly types in your blog address and lands on your blog)

Since your blog is new, you'll be using techniques that will help you build traffic from the first three resources, that is, search engines, social media, and referral. The last one usually builds up later when people start to notice your blog.

1. Creating content that your readers will love

You've probably heard the phrase, "Content is King" was first used by Bill Gates in 1996 to describe that what matters in a computer is the software inside rather than the outwards appearances. 

As a general rule of thumb, you want to write well and publish quality content on your blog to help your readers establish a relationship of trust with you. This only comes through writing content that helps your readers.

It doesn't really matter what niche you're in, you need to deliver quality content to your reader. But keep in mind that different niches' have different characterisations to quality content. What this means is that what is described as quality content for a fashion blog is not necessarily quality content for a marketing based blog.

That makes sense because a reader reading a fashion blog wants to see more visuals and less content, so more photographs of how jeans are styled with a crop top than text describing how to do so. Of course, I recommend that even fashion bloggers write at least 300 words in their blog posts.

Whereas a marketing blog with lots of photos and 300 words explaining how digital marketing works will be seriously lacking in information that the user wants.

2. Search Engine Optimisation (SEO)

The field of search engine optimisation is vast; there's always a new technique to learn. Luckily for you, I'm listing out the simple ones that you can implement without breaking a sweat:

  • Content SEO: Choose a focus keyword, make sure the keyword is present in your Post Title, URL, in the content that your write(H1 tag, H2 tag, beginning and ending of the content), and the meta-description of your post. Remember not to stuff your keywords in your content as that unnecessarily can get you penalised. It is important for your keywords to be naturally placed rather than stuffed. If your keyword doesn't look natural in your H1 tag (Heading 1) then remove it, you get my point, right? 
  • Adding appropriate ALT Tags to your images (Adding a Title and Alt text in any images you use on your blog.) If your images contain 
  • Start promoting on any social media platform of your choice (I prefer Twitter and Instagram). Social media helps boost your SEO.
  • Your blog post should be at least 600 words long( I know Yoast recommends 300 words or more but I just like mine to be 600 or more), the longer it is (without compromising on its quality), the better. 
  • Your blog's content should be easily readable, no fancy words unless your blog is about teaching people fancy words, keep it simple, easy to read and understand.
  • Submit your blog's sitemap to Google. 

These are minuscule things that you can do while writing your content, and that will ensure your blog's overall search engine visibility keeps growing every time you publish anything online on your blog. 

If you're feeling more serious about SEO want to to do more than just the basics, then I recommend reading Demystifying SEO by Kim Six, I love this book because it describes each and every aspect of SEO in an easily understandable way. Once you read this book and follow the strategies you'll see your blog's search traffic grow. And the best thing, you will understand SEO, and will come to you naturally!

3. Promotion on social media

When you're a new blogger and want some traction without having to wait for it, like in the case of SEO which takes some amount of time to kick in promoting yourself or your brand and/or blog on social media is the best thing you can do.

You never know who would benefit from reading what you're sharing, find it useful and then become a loyal reader. 

Having social handles has become such a norm these days that when brands or advertisers look at your blog for business, they often want to know how many followers you have and how popular you are! 

If you are a new blogger whose just getting into this blogging thing, it's important that you avoid an overwhelm by not trying to be present on all social media handles from the start.

It is better to concentrate on building a community and concentrating on one platform first and then move to the next one as there's a learning curve on each on of them.

I use TwitterInstagram and Pinterest for promoting my blog posts and for connecting with my readers (you), other bloggers, and businesses. 

You should choose which platform you will be promoting your blog or website on based on the following factors:

  • Whether you are comfortable using that platform
  • Where most of your audience lies (that is, if you're a fashion blog for men, your audience won't be on Pinterest because that attracts mostly female audiences. Another example can be that Twitter attracts more marketing professionals so a blog focused on that niche or around it will get traction easily.)

I recommend choosing your social media platforms carefully for having an advantage in your early blogging days, but it's not a hard and fast rule because platforms like Facebook, Twitter, Google+ etc. have a huge amount of people so with that many users it's hard not being able to find your target audience.

Much like blogging, your success on social media platforms is directly tied to how consistent, engaging, and social your content is.

Now it's not always possible to be online on all social media handles all the time, because you have other things that need your attention as well. This is where automation tools such as buffer, a free tool you can use to plan and execute your social media content.

4. Networking with fellow bloggers

Bloggers that are into reading and writing about things that you care about (generally termed as following other bloggers in your niche) are bloggers you should network with from day one. 

This will help you get to know awesome people that are just like you, you'll have a good time reading their blogs, and you know, opportunities have a weird way of presenting themselves.

The more bloggers you know, the better because its all about putting yourself out there, getting known and getting talked about. Eventually, this builds authority over time. 

Sometimes you can even get fantastic content ideas reading your favourite blogger's newly published post! 

Follow them on their social handles, and chances are they'll follow back!

Build real relationships with fellow bloggers. Networking with the big players is also a very for your new blog. But don't do it just for the sake of it.

I follow more than hundred blogs on Bloglovin' and I regularly comment on blog posts that I really like and enjoy. I chat with bloggers, get feedback, as for advice etc. this way I form organic relationships with bloggers that are more successful than me, and helps me get the word about my blog out.

It also helps people trust me, so when I decide to start guest posting I already know a few bloggers that will be happy to let me guest post on their blog.

Here are some don'ts of networking though:

  • Do not comment on a blogger's blog post unless you actually have something valuable to say. "Nice", "lovely" and emoji's aren't adding any value. 
  • Don't be too pushy, especially if the blogger you're trying to befriend just isn't into it.
  • Don't be robotic. 
  • Try to add genuine value, give honest feedback (if asked for it etc.) and be real.

And remember nobody likes trolls or cyber bullies. So be nice.

building blog's traffic diaries and planner

5. Social media share buttons

Start leveraging share buttons on your blog. If you don't have share buttons on your blog's design, or you feel they never get clicked, I love the ones from SumoMe and AddThis.

SumoMe conveniently adds share buttons to your website or blog, no matter what platform you use. These buttons are mobile responsive and customizable just the way you want, they do have paid plans but you won't be needing that unless you're trying something super fancy.

Another great option is AddThis, I like the social media share buttons they have, but if you want to choose different colours to match your branding you're going to have to pay for it.

I have used both the services and I'm finally happy with AddThis as the small SumoMe button that they add to your blog that is visible to your readers had really started to grow on me.

And if you're looking for another service you can also opt-in for GetSiteControl as your prefered share buttons partner. SumoMe and AddThis look quite similar, but if you're looking for a design that's a bit different, I recommend you get your share buttons through GetSiteControl.

Both are quite easy to install and offer plug-ins for WordPress. They can be added to Blogger blogs as well using HTML codes and the process is quite easy.

These buttons have helped me, and they will help you too in getting your blog noticed.

Why share buttons, you ask?

Quite simple really, if someone likes your content they'll share it with their friends, and their friends might share it with theirs, and that will only help you reach more people and gradually build your blogs' traffic and popularity.

You might not see it at first but if your content is good it will start getting shared more and more, and your traffic will build up.

Want me to install these share buttons for you?

(Please remember to mention the platform you are on through the remarks section at checkout.) This item is only for blogs hosted at Blogger, Squarespace, WIX, and self-hosted WordPress.

6. Guest blogging

When you write for someone else's blog and they give you credit for it (a link back to your blog on their blog), this is known as guest blogging. It is one of the best ways to build massive traffic on your blog or website if done right.

What's the right way to Guest Blogging?

  • The blog you are planning to guest post for should be in your niche
  • Ask them if they accept guest posts
  • Give them a fantastic post to publish for you

Ideally, the blog you select should have a higher authority than you. This way you get to tell their audience about your blog and they get content for free.

Guest blogging is so effective that some people have had crazy results with it!

You can set a goal for yourself where you'll write four guests posts or whatever number you can for other bloggers and then all you have to do is just wait for the results to come in and make your day! 

Guest blogging also gets your blog noticed, and sends back traffic to your site. Along with that, it has a positive effect on your SEO. 

However, be careful, you don't want to have five content pieces on your website and be writing for other blogs. Make sure that your blog or website has a good number of posts and then reach out to other bloggers for guest posting.

If you're a new blogger and have your doubts about guest blogging then this course is the perfect solution for you to get a grasp on guest blogging, and if you sign up through this link then it's not going to cost you anything for the first month, then you can cancel anytime if you don't wish to continue.

7. Accept guest posts

As a new blogger you may not have felt it yet, but sometimes managing everything can overwhelm you. And soon, you want to take a vacation and get a break. 

Who's going to help you run your blogging business at that time?

Accepting guest posts is a great way to:

  • Take vacations without leaving your blog readers with nothing new to read
  • When you know you won't be able to write for some time or are stuck in a block then accepting guests posts can save you!
  • Get noticed by even more readers 
  • Save yourself from a possible blogging burnout 
  • Help keep your blog going during a blogging burnout
  • Network with other bloggers

It's possible that the blogger who is submitting a guest post at your blog already has a name for themselves. If they give you a guest post, they will share it with their friends and their readers, and this will bring more traffic to your blog. 

8. Quora

Quora is a platform where people get answers to all their questions. And it can be an excellent way to drive traffic to your blog. 

A lot of smart marketers are already leveraging Quora. People come to this platform to get their queries answered, so pick your category or niche and see what questions people are asking. 

If you've written a post about a question someone has asked, give them an answer and leave your link in the answer for them to read. Most likely, they will follow it and read what you have to say. 

How to make Quora work for your blog?

  • Answer relevant questions in your niche.
  • Answer at least one question every day
  • Don't put your links in each and every question you answer.
  • Provide value in your answers
  • Keep answering! 

In the early stages of your blog, Quora really gets you noticed by giving you your first visitors and it keeps building up.

I love answering questions on Quora, and try to stick with answering once each day! 

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9. A proper blog design and branding

As a graphic designer, I can tell you one thing. I know that people are visual beings. We tend to judge the credibility of blogs, websites, and business based on their appearance. 

It's hard not to judge a book by its cover, and when it comes to online people choose based on looks and they trust appearances as well. 

I know it feels like defining your "brand" or your blog design can wait but don't make that mistake!

You should take this one quite seriously. Your blog is your business, it is your product and if it doesn't look good, no one is going to buy it (Figuratively).

When it comes to a website or blog design you need to keep these things in mind:

  • User Experience: How easy it is for your readers to navigate around your blog? Is all important information such as who you are, what the blog is about, how to get in touch with you is easily available to your reader? Along with how well your blog is designed, keeping in mind the ease of use for your reader. 
  • A professional blog design: Having a blog that stands out has a lot to do with the design of your blog, and it doesn't always have to cost a fortune. I know that new bloggers are often working with a limited budget. That's exactly why I prefer Etsy for getting a professional blog template, it doesn't cost as much and you can get some really great blog themes for WordPress and Blogger both. My theme cost me $5 as it was on sale and comes with free installation plus lifetime support. 
  • Logo and branding: There are millions of blogs out there, what sets yours apart? A proper branding that describes your message to your readers and makes you memorable is the difference between a blog someone came across during a Google search and never looked back at and a blog someone came across during a google search and then subscribed to and became a loyal reader of. Don't get me wrong, your content plays a big part, and content is king, but branding is queen (and they're meant to go hand in hand).

I offer affordable graphic design options for new bloggers, and you can check out my branding services or visit my Etsy Shop.

10. Building an e-mail list

Ever heard the phrase that the money is in the list? It's true. Often termed as e-mail marketing. The idea behind building an e-mail list is to help you build a community around the people that are genuinely interested in your content. 

These are people that love your blog, your content, your style and also people that are most likely to purchase something from you, whether it's through your affiliate links or the products that you sell etc. 

These are people genuinely interested in the value you offer them. By regularly sending them e-mails, encouraging them to reply to those e-mails and getting an e-mail conversation started, you can build your own community of engaged followers, loyal readers and repeat customers. 

I know you're thinking, "but I just started out, do I really need to be doing this as well?" and to answer you, you don't have to start collecting e-mails from day one but I sure as hell recommend it. It doesn't matter if you don't get hundreds or thousands of visitors a day, you don't want to miss the chance of letting even that one person who's genuinely interested in your content to not be able to subscribe to your e-mail list.

With a targeted e-mail list, every time you send them (your list) an e-mail chances are they will click over and end up on your blog, that means more traffic on your blog.

I'd love to know what you think about this post, and if you've ever implemented any of these tips what were your results? Are you stuck somehere? Or need some more help? Let me know by leaving a comment down below. :)

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