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The Ultimate Guide On How To Use Pinterest To Grow Your Blog Traffic

Wednesday, 22 May 2019

pinterest for bloggers


What is Pinterest?



Pinterest, Inc. is a social media web and mobile application company. It operates a software system designed to enable discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.  - Wikipedia


Pinterest refers itself as a "virtual pinboard". But what does that mean anyway?

My favourite book on Pinterest marketing defines it in a much better way:

It says that Pinterest is the online or internet equivalent of having a cardboard box dedicated to everything that inspires you. It could be recipe cutouts you and your family enjoy, ideas about remodelling your home, a unique style of fashion or quotes that help you get by in different moods and situations in your life. 

Now, I'll come to why understanding this is so important in a bit.

Pinterest is also a great way to visually bookmark things on the internet, and that is the principle it started on. So you could say ta-ta to that cardboard box in your house. Plus it's easier to find Pins you've saved over time than have tens of boxes lying around, not to mention how much space you're saving while using Pinterest and not those boxes.

using pinterest for getting massive blog traffic



Why use Pinterest to grow your blog traffic?


That's a very valid question, why should you choose Pinterest over any other social media platform? Why not Facebook or Twitter or Instagram or anything else, you get the drill.

Well, for starters it's getting harder to get seen on platforms such as Facebook as over the over it's gotten pretty clear that Facebook wants people to spend money to be able to profit from it.

We know that it's already harder to achieve that amount of traffic. Pinterest, on the other hand, is still new and actually has admitted that Pinterest wouldn't be possible without the content creators, that is, you and your blog.

And in my experience, it's easier to get traffic back to your blog from Pinterest than it is from social media platforms in general.

Why?

Because Pinterest has dual personalities. It's not just a social media platform it has evolved into a search engine. People are actually using Pinterest like they use Google. To help them find new ideas, inspiration and answer general queries they have.

This only benefits YOU as a blogger. Think about it, you start gaining authority on Pinterest because people like what you have to say and Pinterest will notice that and show your content to more people that are searching for similar results. And that's how you'll increase your blog traffic.

This Pinterest course that I took explains it perfectly, the author of the course says that Pinterest is a relatively new search engine, and so, it's easier to rank Pinterest than it is on Google. She also explains in great detail about why Pinterest is a search engine and how other social media platforms are not.


How to get started on Pinterest?


So, you either already have a Pinterest profile (if you've been searching for a way to grow your blog traffic) or you want to get started with it. These are the assumptions I'm making for this blog post.

You'll also benefit if you were like me (This was ME four months ago), you know Pinterest and what it is and that it can help you drive traffic to your blog but don't know how to actually get started. Like, you just need someone to hold your hand and guide you without judging your lack of knowledge on Pinterest.

Of course, here's what you absolutely need to know about how to get started on Pinterest:


  • You'll need a Pinterest Profile [Da-Uh] (more on what kind, later)
  • Remember how I told you that Pinterest is a virtual pinboard? So yeah, you're going to need to create "Boards" on Pinterest that will house "Pins".
  • And you're going to use keywords that are relevant to your blog and make boards based on that. (More on that later.)
  • Of course, you'll be using Pinterest.

Setting up your Pinterest Profile 


So I've heard and read conflicting advice about what I'm going to tell you. So this is purely based on the advice that I took and the result and the experience I gained on that matter.

Depending on what has worked for the person that is giving you advice on Pinterest, you will hear two things apart from the fact that you absolutely DO need a Pinterest business account:


The reason I say I've heard and read conflicting advice is that this FAMOUS Pinterest course that has helped literally thousands of bloggers drive immense traffic from Pinterest suggests starting a new business account as your personal account may be all over the place, and it might be hard for Pinterest to recognise you as a content creator rather than consumer. Which Pinterest does differentiate between according to the author of this course.

BUT 

This other also immensely successful Pinterest course just tells you that you need a business Pinterest account to get started. 

In my case, I had just converted my personal account to a business account and didn't really see any adverse effects.

Optimise your Pinterest profile


So after you've set up your business Profile, you will need to optimise your Pinterest profile. That means filling in proper information in all those places you may have skipped when you had a personal Pinterest account or when you didn't have an account:


Here's what you typically see when you log in to your Pinterest account

log in to your pinterest account



Now you want to navigate to the upper right corner of your screen where you see the three dots and click on them.

click the dots


This should then open up a drop down that look like this: 

a menu will pop up


You should then click settings

This will then open up your account settings which you will be optimising.

optimise your account settings


Now, I want you to fill in your details, your display name, username, your about section, claim your website.

You can see how I've filled out my details to suit my account needs:

I display my photo because I want people to know I'm not a generic brand but an actual person using the account. I want them to know me and associate my brand not only with its logo and content but my face as well.

For the display name, I was using my own for the longest time, but when I  started optimising, I wanted people to know about my brand, hence the change.

I've kept my profile information quite personal, to let people know what they can expect from me when they follow me on Pinterest and what it is I actually do. Of course, I've also used keywords I want to rank for in Pinterest naturally. 

These are things you also want to do. If you're not a brand or business but a blogger, you might not need to display your blog's name, yours will do fine because you want your blog to be known and you want to be known. 

It's all about experimenting and the way YOU want to project your blog/brand and/or business.

A lot of Pinterest gurus might disagree with this, then again, some might actually like what I've done. 

The bottom line is: Figure out what is best for you

TIP : This is also a good way to set-up your profile if, you don't have rich pins activated. This way, people will still know who the pin is coming from. This little tip is liquid gold for bloggers on Wix as it doesn't yet offer rich pins integration for those on its platform.

Now, go back to your Pinterest profile by clicking your profile name in the top right corner (where your photo appears) and then click on boards:

click your profile link


Now that you are at your boards' section, you might want to edit your existing boards and make sure they are relevant to what you write about or make sure to add boards that are relevant to you.

Now, when you hover on a board that you have either just created or already had, you should see the board highlighted in a greyish tone and small pencil icon on the right, you're going to click that icon.

This will open a window like this:

edit your pinterest boards


Now you want to provide as much relevant information as you possibly can. So you start by filling the name of your board, the description, and category.

This way, you're telling Pinterest what this board is about. And what kind of content it should start associating your profile with.

There are, yet again bloggers that say that it's okay to have personal boards that you use for inspiration in your Pinterest account and some say you should keep things strictly to drive traffic back to your blog so no personal boards.

Personally, for me, I keep some boards secret and some personal boards visible. This is because I use Pinterest as both a consumer and content creator. And I think it's up to you how you want to go about personal boards.


TIP : If you are just starting out with your Pinterest account it's better to have boards that are relevant to what you blog about, once Pinterest knows and understands how you Pin it won't matter if you leave some personal boards on there.


You want to do this for each and every board you have, if you are just starting out, I recommend having 10-15 boards relevant to what you blog about. You should increase this number as you start getting comfortable with Pinning and Pinterest in general.

Also, don't forget to claim your website on Pinterest, and if your blogging platform allows for it, then add Rich Pins as well.

This concludes optimising your profile when you're just starting out.

How to start pinning and use Pinterest.


It's quite easy to start pinning. Once you've added some boards that are relevant to you, you want to add some pins in those boards as well, it's good to have at least 10 in each board you have.

When you start saving pins in your boards, it's called pinning.

Which now brings me to the question of how many pins should you be pinning, and when should you be pinning on Pinterest?

I think, realistically you should pin whenever you have time and consistently. Which is exactly why this question doesn't have a right or wrong answer.

I understand that you are probably not a full-time blogger, even if you are, you still have a life to live outside of what work you do. You can't be on Pinterest all day.

This is why I recommend you use it when you are working on your blog or when you have free time.

But, I do highly recommend that you do it consistently. You know, try to do it at the same time every single day.

I read in this course that pinning at the same time, or around the same time is better. But to be honest, I pin just about any time I feel like it, and I was able to increase my reach on Pinterest from 6.8k to 24.4k in a week which also meant more referral traffic to my blog.

So, as always try to find out what's working for you, what's giving you results.

Manual Pinning Versus Tailwind


If you've ever read about using Pinterest to grow your blog traffic, then you have probably come across two schools of thoughts:


  • Manual pinning
  • Pinning using a scheduler (Tailwind

What is Manual Pinning?


This is when you don't use a scheduler, you go into the Pinterest app and pin using the app and that only. There have been people that have found great success with manual pinning.

Their blog has gained tens of thousands of views. And then there are those that only started to see a result after using Tailwind.

What is Pinning using a Scheduler (Tailwind)?


So you've heard about Tailwind saving people tons of time and helping them get traffic to their blog like CRAZY. It's probably true. 

Tailwind can actually save you tons of hours, and yes it also helps you get traffic back to your blog. The principle is that it automatically detects the best times for you to pin. And if you want to pin more, you can add time slots. 

The way it saves you time is that you could batch an entire week's worth of pins on a single day and let Tailwind pin them for you automatically.

But it also has a distinctive feature called tribes, that come in really handy when you are just trying to grow your blog. And this, I say from personal experience. 

Having said that, it would be misleading of me to say that you absolutely NEED Tailwind to ever see any kind of traffic from Pinterest. That is not true. 

So what I will say is that if you really don't have the budget to use Tailwind, then stick to manual pinning. There is no NEED to invest in anything you can't afford yet!

However, if you do have some cash to spare, then investing in Tailwind is, according to me, worth it. 

So how do you know whether Tailwind is good for you or not?


The answer to that is, you don't. You won't know whether Tailwind can help your specific case or not until you try it. And just for that reason, you should try it out for a month, for free here.

If it doesn't improve your performance on Pinterest, just don't use it anymore. But what I always recommend people to do is give it a shot. No matter what it is that you're trying to do, you should give it a shot yourself.

What strategy should I use for Pinterest?


I'm sorry to disappoint you, the answer is I can't say. And that's not because I don't know what you should be doing, but because I don't know you and your blog properly to be able to give you advice that will actually make a difference for you!

However, I won't leave you hanging because I ACTUALLY want to help YOU.

So if you were to leave a comment down below and tell me more about your blog and what you blog about along with the name of your blog, I'll be happy to provide advice! (don't leave your blog URL or the comment will go to spam, and I won't even see it.)

Also, I will tell you about the strategy I'm using, which is honestly, helping me. 

The Pinterest Strategy I am using to drive traffic to my blog


I didn't really care for Pinterest until now because I am a graphic and web designer who was happy getting clients only through word of mouth. 

I honestly, didn't care which is why I think I never bothered with it. But finally, this year, I decided I would put my focus on Pinterest. 

I went from 6.8k reach on Pinterest to 24.4k in just a week. 

How?

Manual Pinning and using Tailwind.

I started out as a total noob, I was aware of things like what a pin was or what a board was but never used Pinterest before for driving traffic to my blog. 

So this year (I invested in one product last year as well) I invested in 4 resources that helped me make my Pinterest strategy:

Well, what can I say? I'm a thorough reader and researcher. 

I like things that will save me time because I'm usually very busy. So I got myself Tailwind, it helped me fill up a suggested schedule with pins. 

And I used tribes to get some re-shares and pins on my own blog posts. 

After that, I was still pinning manually (3-4 pins) 3-5 times a day. 

So, now you know I use a mix of Tailwind and Manual pinning. For me, I have noticed when I stop doing either of the two, my stats fall first, and then my traffic takes a dip. 

I believe last week on a blog coaching call, this sweet young lady told me, she tried Tailwind, but manual pinning is what is working for her best.

So what does this bring me to?

You'll have to experiment on your own and see what is working best for you

I plan to double the pins I'm pushing out now because I'm eager to see what effect it has on my blog traffic. 

Remember you can take a month of Tailwind for free using this link.

The most important advice that will make sure your Pinterest Strategy works


Do it. Make a strategy and get working. Be consistent. Without consistency, nothing is going to work out. Not even your blog.

I can't even stress enough on "taking action", this is the most important thing you will do to make ANYTHING work.

Without this step, nothing will work. 

I have so many clients from my private tutoring sessions that come to me and say, "Oh, it's not working, I do not see any success." 

And then I ask them what they've been doing about it, and the response is often quieter,  like, oh I was busy and can't find time etc.

Yes, we are ALL busy. But you decided to give this thing a go, right? You might as well put your 100% in it then! 

Try out whatever you've learned here for a month, then come back to me and tell me if you've seen any improvement. And just to give you an extra push, comment on this blog post below, once you follow these steps for a month tell me all about it and I'll give you a 30-minute coaching session for FREE. 


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