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Custom Logo Design: Todd C. Ford

Friday, 23 August 2019

custom logo design by balkeni studio


I worked closely with Jennifer Ford, to make a logo for her husband Todd's new business. Todd has over 30 years of experience in selling life insurance strategies and he also trains other life insurance agents.

The brief I was given was that they wanted a logotype that made a statement without being overly bold. From that, we worked onto collaborating about the colours, the logo and the design.

Fun Fact : We ended with two logos and a well-done project. I was so thrilled to be working with Jennifer as I hadn't done a logo where someone didn't want it to be pretty or feminine since most of my clients are usually women.

Jennifer and Todd were both happy with the end result, stating it was everything they were thinking it to be.

Want a logo designed for your blog, or business? Get in touch with me here, or visit my shop. I also sell via Etsy, if that's your jam.

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