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SEO For Beginners: Do You Need To Remove Dates From Your Blog Post URLs

Published on: Saturday, 22 February 2020 ✦ Updated on: 2020-02-22T07:09:16Z

should you have dates in your blog post URL

Today's blog post was inspired by a request I got earlier this week where I was requested to write a tutorial on how to remove dates from a blogger blog post. This got me thinking, is it really necessary or beneficial that we remove dates from our blog post URLs?

So I started digging around, and read many blog posts published by many SEO pros out there, you know all the big names and I finally came to a decision. The answer is neither a yes nor a no. It's complicated and that's why it was needed I write this blog post for my audience, to help them understand advices they have read somewhere on the internet and actually be able to make an informed decision.

should you remove dates from blog post urls for SEO

If you take into account the entire topic of links (urls) most pros will give you a different opinion, however all of them according to my research believe that having clean, short, easy-to-remember URL structure is good for your blog and/or brand.

Let's dive into why URL structures are important

In his ultimate guide to permalinks, Neil Patel explains how clean URL structure are a good practice. That having a URL that's easy to understand, remember and clean is a good SEO practice.

However, there have been instances where you'll see representatives of Google themselves have said that dates in URL are absolutely fine.

Keeping in mind the authority Neil has in his niche, and that he has worked with companies like Google etc. it quickly becomes confusing on what advice to take.

This is why I thought to check on another authority site in the SEO niche and they were of the same thinking! The community over at Moz also thinks clean URLs are a good practice.

So what do we do now? Should we have or not have URLs with dates?

At this point the very short answer is that it depends. And the longer answer is that you need to be able to understand the basics of SEO and how SERP works to be able to come to a decision about what's best for you and your blog.

As is my belief with most things related to blogging, making an informed choice is always the best.

Google considers well over 200 ranking factors when deciding which page should rank the highest in SERP (search engine results page - if you still don't know what that is I'm attaching a picture below)

serp page example

And because there are many Google ranking factors, the structure of your URL is just one of those factors and not one of THE deciding factors.

This is why I believe that the Google Webmasters replied in this fashion:

This means that while it is recommended that you have clean URL structures from the beginning, it's really okay if you have dates in your blog post URLs.

What does this mean for new and old bloggers?

New Bloggers Old Bloggers
If you're a new blogger, or someone who is thinking of starting a blog it might be something you want to consider.

Think about the blogging platform you wish to start with, your budget, and your end goal with blogging are all essential factors.
If you've been blogging for some time and your URL structure does have dates in it and you wish to change it, you must remember that any permalink (URL) changes will lead to a negative impact on your SEO unless you set up proper 301 redirects for each blog post created.

This is exactly why, I think if you don't have the time or resources to make a change such as this happen then leave your URLS with dates as it is. 

What does this mean for bloggers on blogger?

If you've been reading this blog for any amount of time, you know I write mainly for bloggers on blogger and that I love the platform just that much. I even suggest people to start their own blog using blogger.

As most people on blogger know that blogger as a platform includes dates in the URL that it generates. I believe that if you are on blogger or are starting a blog on blogger, you don't need to worry about the URL dates.

As bloggers, we are content creators and worrying too much about optimising our blogs technically can be counterproductive. If there is something you should know about Google is that it loves good content, sure you should make other changes to make your blog better but your content should still be your number 1 priority.

A date in the URL of your blog post in not going to make or break your blog. Don't let this deter you from choosing blogger as your blogging platform. People on the blogger platform are still making money despite dates in their URL.

But if it really matters a lot to you, I did write a tutorial on removing dates from blogger blog post URLS.

I'm still worried about the dates in my URL as a blogger

Like I mentioned above, your main concern should be someone giving your audience a better user experience, better content than dates in your URL.

Think about it, how many times have you actually paid attention to the address bar beyond the website name?

If you're like most people then you haven't paid that much attention to the address bar beyond the website name. And when you share URLS you just share them by the sharing tools available on your phone or copy pasting on your desktops, pc, laptops etc.

Depending on your blogging platform you can choose to change your link structure and set-up 301 permanent redirects from your old URL to the changed ones if you wish to retain your rankings and not effect your SEO in a negative way.

If you've followed the blogger tutorial or changed the URL structure on your blog on some other platform, make sure to set-up 301 redirects.

SHOP : If you have a lot of posts on your blog that will require you to fix your links, and you don't feel like you're up to the task of setting up redirects, you can hire me to help through the entire redirect process.

Depending upon the number of posts it may take from 1 week to up to 4 weeks (even more in some cases) to make sure there are no broken links. It's a tedious process, but know that I'm available for help at all times.

I hope that this blog post will give you clarity on what route you want to go. Personally for me, I'm on the blogger platform and I'm happy with the way things are with my blog post URL. It's the kind of optimisation I don't think too much about.

I believe in providing my audience with a good user experience, and content that helps them. The URLs are fine as it is.

If you have any thoughts and feedback to share, I'm looking forward to reading and responding to your comments.

As always, If you've liked the content and it has helped you in any way then please consider signing up to receive my blog posts directly in your inbox, or add my blog to your reading list. Alternatively, if it resonates with you, please consider donating and helping me keep the blog up and running and make our mission reality. 

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