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An Introduction To SEO For Complete Beginners

Published on: Thursday, 1 July 2021 ✦ Updated on: 2021-08-21T15:09:06Z

A beginner's guide to seo : an introduction by balkeni studio

To understand what search engine optimisation is, let's take an example:

Michael is an owner of a saloon, to expand his business, he decided to create an online presence of his business. He started a blog in which he posted regularly but even after staying quite active, there were hardly any visitors showing up. 

Michael was still enthusiastic and decided not to give up, he started searching for a solution to this on the internet. That's when he came across a term called "SEO" or "Search Engine Optimization". Now let's take a look at what exactly SEO is.

an introduction to seo for beginners


What is SEO?

Search engine optimization (SEO) is the practice that is used for getting targeted traffic to a website/blog from a search engine organically i.e., without paying a single penny. It is a method that could help in improving the quality and the quantity of traffic coming to a website from search engines. It can help in improving brand awareness, attracting local customers, and improving the credibility of the website/brand. All of this is possible without having to spend any amount on it.

In simple language, while searching for something on the internet, you get various results from which you decide which one to open up. Have you ever wondered why a particular result is at the top or why one is at the bottom? Well, the answer to this is SEO, the ranking on the search engine results pages (SERPs) is determined by the SEO, the website with better SEO will have a higher rank while the others will have a lower rank.


How does SEO work and Why is it necessary?

At present, over 90% of the consumers search for a particular product/service in the Search Engines before buying it. Consumers put in a keyword and search for it and in return, they get a list of relevant websites. People mostly visit the websites that are at the top of these lists (the rank on the first page of Google's SERP) because they appear more relevant to what they searched for. According to some studies, if a website is not at the top of the list, it'll never be able to reach its customers online.

SEO helps a website to rank higher in response to certain keywords when they are searched, the search engine collects information about every page on the internet and then helps people in finding what they are looking for. When a website ranks higher, more people can discover it. To get this high rank, it is extremely necessary to make sure that a website has everything that a search engine is looking for.

This is where SEO comes into play, it looks for Text, Content, Links, Page Titles, and other relevant information that may be present in the HTML code of a website. This way when someone searches for "Flowers", the search engine will work it out and display the pages that contain the word that was searched for (search engines are now smarter and can tell when synonyms are being used). For driving more traffic, websites need to appear at the top for keywords that are relevant to their potential customers. Without SEO, a website can never be found online by customers.

Can you do SEO yourself?

You can definitely do SEO yourself, with some research and lots of practice you can learn how to do SEO for your website. When you start doing SEO, it is essential to take it step-by-step, you can even have a checklist to make sure you don't miss out on anything. 

Generate an SEO Audit for your website

Before starting, the first step is to do an SEO audit of your website, you can use various online tools to generate a free or paid SEO audit, many people use Semrush for the job as it is a reputed name in the industry. This will help you in identifying where you need to focus and what you've been doing correctly so far.

Balkeni Studio also offers in-depth SEO audits using premium tools (More than $400 in value) in its SEO package for bloggers.   

Once you're done with the analysis of your website, you need to prepare a strategy on how you are going to proceed. Search engine optimisation is a broad field, you have to keep a tab on multiple things to make a successful SEO strategy/campaign. 

Let's take a look at some fundamentals of SEO that you should take into consideration while doing SEO yourself:

  • SEO Research is extremely necessary for preparing a strategy, it includes Keyword Research, checking out your competitors and how are they performing, and also the latest industry trends.
  • Keyword Research is the most important thing that comes under SEO, here you have to do your research and find out popular search terms that your audience might use when they're using search engines. For Keyword Research numerous tools are available such as KeywordMate, and more. Although the tools are extremely useful, it's all about thinking from the customer's point of view these tools help save time you may spend in coming up with keywords yourself, although it can certainly be achieved with some practice.
  • On-Page SEO involves optimization of a website in terms of content, and the technical aspects which also include the HTML source code, Schema, Meta Tags, and more. Various tools can be used to find out the popular terms that customers search for such as Google Ads, Semrush, etc. Once the keywords have been identified, you can start using them in your content but try to do it naturally. Apart from this, adding images and videos can also help in improving the credibility and engagement of the website and ultimately influencing search engines to display the website to more people. After this, it is essential to optimise the meta tags, alt tags, and header tags which are all a part of On-Page SEO.

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  • Off-Page SEO involves doing things outside of your website to help improve the ranking in search engines. Doing this would improve the website's popularity, relevance, trustworthiness, and most important authority. All of this is possible with the help of established websites providing backlinks for your content, it can also be done by Social Media Marketing, Guest Blogging, Influencer Marketing, and much more. For making the content available to the people, it is important to promote it on social media platforms like Facebook, Instagram, and Twitter. Apart from this, niche platforms like Quora, Reddit, and Medium can also be used to get a higher reach for the website as it sends higher social signs to the search engines, which will lead to the website being displayed as highly relevant for related searches.
  • An Ongoing Process, SEO is not something you can do for some time and leave it when you've started getting the results, it will take no time and you will lose the audience. Once the basic SEO fundamentals have been implemented, it's all about observing the analytics to check the success of your work and adjust to them accordingly.

SEO is a time-consuming procedure that involves extensive research, ongoing maintenance, measurement of results, and analysis of your data. However, if you have a firm grasp on the above-mentioned SEO fundamentals and are prepared to make regular modifications to your content and SEO strategy. You can definitely do it yourself!

This is just the beginning piece of a vast area of study. The aim of this blog post is not to overwhelm you with information but provide you with a solid structure that will help you understand SEO better as a beginner. 

We hope you liked this article and it has helped you, in learning more about SEO. Articles like these take hours to write, so both time and money are invested into bringing you trustworthy, credible and up-to-date content. We love writing these articles for you, and we want to continue doing it more often. So, please consider making a small donation and buying us a coffee if you feel this blog post has helped you. 

If you have any other tutorial or article request, you can send it here. And we'll be happy to write on it for you.  You can also consider joining our facebook groups for more support! 

CONTRIBUTORS : This blog post was written by Derrick Theophilus, our content marketing specialist. It was edited and proofread by our founder Zera Zoya. Meet the entire team here.

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